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50 Cent's Reebok Ads Cause Stir In U.K.

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  • 50 Cent's Reebok Ads Cause Stir In U.K.

    Reebok’s “I am what I am” campaign has come under fire in the U.K. due to graphic images of rapper 50 Cent.

    The television ads feature 50 Cent counting to nine relating the number to the amount of times he was shot in 2000, while the print ads feature the rapper with finger print records.

    The Disarm Trust, an anti-gun charity in the U.K., called the ads “irresponsible and despicable,” and said the company “was preying on young impressionable black males.”

    Reebok denied the Disarm Trust’s claims and stated that the advertisements were “edgy” and would only be featured in adult oriented media outlets.

    "Reebok does not condone every action, choice or view expressed by the athletes and entertainers who wear our products," a spokesperson for the company stated.

    The “I am what I am” campaign features Allen Iverson, Andy Roddick, Jay-Z, Lucy Liu, Yao Ming, 50 Cent and others.

    A press release issued by Reebok called the global campaign the largest advertising spend in nearly a decade.

    The U.K. has experienced a surge in violence involving gun crimes, but the overall level of gun crime in the country is relatively low.

    According to the U.K.’s Home Office website, gun violence accounted for less than half of 1 percent of all crime recorded by police.
    You mean to tell me, they can find Saddam Hussein in a fuckin' hole
    in Iraq, but you can't tell me who shot Tupac ?!?!?!?!

  • #2
    ppl bitch too much
    "The glock stay on me and the knife's for backup, I'm comin to the Vibe Awards, I dare you to act up!"- Young Buck

    Comment


    • #3
      I like the commercial they did with AI and Jay-Z haven't seen the one with 50 I think people should stop with the whole outrage thing. Violence on tv doesn't equal violence in real life. It is a state of mind that can only be centrally created that creates a killer not a tv ad or show.
      Take each day one step at a time.

      Comment


      • #4
        fucking uk people
        Derty JaSoN
        RapBasement.com Network Administrator

        Comment


        • #5
          Coming from Americans who think it's cool to use guns?^ haha Stupid wi(nah I know I'd only get banned)

          According to the U.K.’s Home Office website, gun violence accounted for less than half of 1 percent of all crime recorded by police.

          ^Bullshit. I don't know the exact figures but anyone from the UK who keeps up with the news has noticed gun crimes on the rise especially in Nottingham. Ya got people carrying guns disguised as mobile phones we're turning into America. 2#:-(

          Comment


          • #6
            Originally posted by Derty JaSoN
            fucking uk people
            Damn you just singled out a whole country of people in 3 words...

            But its your site, so
            49ers

            - ALEX SMITH the next GREAT QB

            Comment


            • #7
              Right After The Commericial Some Dude Starting Railing A Chick On The Table.... Ukers Are Weird....
              If The Truth Is Told, The Youth Can Grow And Learn To Survive Until They Gain Control, Nobody Says You Have To Be Gangstas, Hoes, Read More, Learn More Change The Globe.

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              • #8
                I actually think it's a dope commercial
                HEADSHOTS; NIGGA FUCK YO VEST

                www.***********.info

                Comment


                • #9
                  UK is just another state of America.
                  Originally posted by 2-MEO
                  I found 9/11 hilarious.
                  Originally posted by 2-MEO
                  Fuck Steve-O specifically and disabled people in general.
                  (imwstupid

                  Comment


                  • #10
                    Originally posted by stubuk
                    UK is just another state of America.
                    How? We have our own currency (Which is more valuable than the $) our own Monarchy? You have our language. That post makes no sense.

                    Comment


                    • #11
                      Originally posted by 2-MEO
                      Coming from Americans who think it's cool to use guns?^ haha Stupid wi(nah I know I'd only get banned)

                      According to the U.K.’s Home Office website, gun violence accounted for less than half of 1 percent of all crime recorded by police.

                      ^Bullshit. I don't know the exact figures but anyone from the UK who keeps up with the news has noticed gun crimes on the rise especially in Nottingham. Ya got people carrying guns disguised as mobile phones we're turning into America. 2#:-(
                      Werd theres a report looking at the chief of polices statements here that officers can't cope with the levels of violent crime, something like 46 on going murder investigations. Theres pretty much a shooting every week now

                      Comment


                      • #12
                        Originally posted by stubuk
                        UK is just another state of America.
                        michael jackson should rape kids like you...

                        Comment


                        • #13
                          Originally posted by Derty JaSoN
                          fucking uk people
                          don't ever say dumb shit like that again, i've never heard of the Disarm Trust, this is a blatant attempt at spreading their message... when the Alabama burglar tried to shoot his victim and the gun didn't work, he looked down the barrel and pulled the trigger... this time it worked... I didn't say "dumb americans"... although i thought it

                          Comment


                          • #14
                            blame rap music
                            welcome to england, part of so-called great britain/
                            but there aint a fucking thing great, about the way that were livin/

                            Comment


                            • #15
                              i could see why this would cause a stir :P 50 can do what he does without violence, cant he?
                              For those who have to ask, no answer would suffice

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