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50 Cent Sues Philly Car Dealership Over Giveaway

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  • 50 Cent Sues Philly Car Dealership Over Giveaway

    Don't use 50 Cent's face and expect him to like it.

    The G-Unit captain filed a lawsuit in federal court on Friday against a Philadelphia car dealership after it ran advertisements using his photo, calling it a misappropriation of his name and likeness. 50 is seeking damages of more than a million dollars.

    "[Gary Barbera Enterprises'] misappropriation of [50's] name, likeness and trademark in its advertising was unlawful and unauthorized, and upon information and belief, is likely to have caused confusion in the marketplace among consumers and among potential marketing and promotional partners of 50 Cent," the suit reads, "all of whom are likely to believe that the Barbera advertising and car dealership are authorized or sponsored by 50 Cent."

    The car dealership said there's a reasonable explanation for why it used the rapper's image, though 50 had participated in a car giveaway promotion conducted by local radio station WRDW in March and April, where the grand prize was to be a Dodge Magnum, just like the one 50 and Game have in the "How We Do" video. 50 Cent recorded at least two audio promos; in one he says, "You're now tuned in to the sounds of my man, Gary Barbera," and in another he says, "Keep listening for a chance to win a Magnum, and no, I'm not talking about mine, I'm talking about Gary Barbera's Magnum."

    The radio station forwarded 50's audio to the car dealer, Gary Barbera Dodgeland's marketing director Eric Gerstein said, to use in the ads, which read, "Just Like 50 Says!" next to the Dodge Magnum. When the dealer was contacted by the rapper's reps in May, saying it used his likeness without permission, Gerstein said, "We thought, 'Wait a minute.' So we gave [50 Cent's lawyers] the recording. We heard absolutely nothing from them, and thought the matter was closed, until today.

    "I'm confused [by the suit]," Gerstein added. "You try to do something nice, and see what happens?"

    This report is from MTV News.
    E.A.W

  • #2
    guys gettin money anyway.. businessman.. lol
    aka Fifty0550

    Comment


    • #3
      holy shit i remember that. lol yo 50 is a fuckin idiot, they had the contest goin for mad long. he's shoutin out the dealership how is that not authorized? curtis is actin real bitchmade bout his name lately, nobody from ny tried to sue him when he took the real fifty's name.

      jus like dat fool to bring lawsuits up on everybody to get paid
      R.I.P.
      MICHAEL
      "KING OF POP"
      JACKSON

      Comment


      • #4
        50 is seeking damages of more than a million dollars
        Damages.....right...
        "You wanna be the one in control
        You wanna be the one who's alive
        You wanna be the one who gets old
        It's not a matter of luck - it's just a matter of time

        Comment


        • #5
          Originally posted by dirtemind82
          holy shit i remember that. lol yo 50 is a fuckin idiot, they had the contest goin for mad long. he's shoutin out the dealership how is that not authorized? curtis is actin real bitchmade bout his name lately, nobody from ny tried to sue him when he took the real fifty's name.

          jus like dat fool to bring lawsuits up on everybody to get paid

          i dont think you can sue sumbody for a name.. i think. i mean you can. but i dont think youll win..
          aka Fifty0550

          Comment


          • #6
            *pft* this is america
            u could sue somebody for anything and win now a days
            R.I.P.
            MICHAEL
            "KING OF POP"
            JACKSON

            Comment


            • #7
              exactly^
              R.I.P. Proof
              1973-2006

              Comment

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