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  • Apple unveils iPod phone hybrid

    As expected Apple has unveiled a gadget that combines its hugely popular iPod music player with a mobile phone.

    Announced by Apple boss Steve Jobs the device will be able to store about 100 songs and play them out randomly like the iPod Shuffle.

    Developed by Motorola for Apple the gadget, dubbed Rokr, will first be available on the network of US mobile operator Cingular.

    Since it was introduced in 2001, Apple has sold more than 21 million iPods.

    Mobile music

    The colour-screen gadget is silver, has stereo speakers and has a VGA quality camera onboard.

    A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Smart software on the handset pauses music if a phone call comes in.

    Music is stored on a 512 megabyte memory card and the numbers of songs on board is capped at 100 - even if a bigger capacity card is used.

    "This is the first device in a series," said Carsten Schmidt, European manager for Motorola's retail operations. "There will be more coming with higher memory."

    Tunes are downloaded to it via a USB cable and users can fill it manually or use autofill to populate it with pop. The gadget is due to go on sale in Cingular stores from 8 September and is expected to cost $249.99 (ú136). Buyers must commit to a two-year contract.

    The Rokr phone is expected to be available in the UK and Europe in late September.

    The Carphone Warehouse is advertising the phone on the O2 network for ú209.99 for pre-pay customers and free for those choosing a monthly contract. The phones will be available from 15 September.

    Mr Schmidt said that with this first device, music can only be downloaded from a PC to the phone.

    But, he said, Motorola was talking to operators about future versions that can download songs via the airwaves.

    Madonna is reportedly fronting the publicity campaign to advertise the phone. In a related announcement all Madonna's music is now available on the iTunes store.

    As well as showing off the Rokr phone, Mr Jobs unveiled a new version of iTunes and a smaller version of the music player called the iPod nano.

    Long wait

    Plans for the Rokr gadget were first unveiled in July 2004 and it was originally scheduled to be unveiled at the Cebit technology fair in Hanover, Germany in March 2005.

    Big hints that the phone was going to be unveiled on 7 September were given by the fact that Apple, Motorola and Cingular all planned press conferences for that day.

    Apple is keen to replicate the success it has had with the music-only iPod sales which, in recent quarters, has been responsible for the biggest share of its profits.

    However, the ultimate success of the device may rest on factors that Apple cannot control.

    At the moment owners can only use them to play music downloaded into the gadget from a computer.

    This makes sense because most mobile operators charge by the megabyte so downloading a track while out and about would add a premium that most would be unwilling to pay.

    It might take time for mobile operators to change data pricing regimes which would help to convince consumers that downloading is worth it.

    Download charges are likely to be one of the few ways that phone firms can recoup some cash from selling iTunes phones. Most of the money paid to buy songs from iTunes goes to record labels, Apple and payment processing firms.

    The time it takes to download a song might affect the popularity of such services. Most Europeans and Americans are on phone networks that shunt data around at a theoretical maximum speed of 170 kilobits per second. Actual rates are much lower which would make downloading a multi-megabyte song a trying experience.

    Without good deals on downloading, Apple may find it hard to convince existing users of iPods to buy another gadget. And with the iPod proving so popular entirely new customers may be scarce too.

    Also Apple is coming slightly late to the market for music on mobiles. Many other handset makers and operators are already pushing services that combine the two.

    No One Will Ever Understand Me, I'm Just Too Complicated...
    http://www.***************/forums/index.php
    UNITED 'TILL I DIE

  • #2
    more pictures.....that thing looks nice

    Comment


    • #3
      That is insane. Techonolgy is unbelievable now.

      Comment


      • #4
        that was the only pic with the article..if i find more i'll post them...
        No One Will Ever Understand Me, I'm Just Too Complicated...
        http://www.***************/forums/index.php
        UNITED 'TILL I DIE

        Comment


        • #5
          Not the apple one but similar.

          http://www.mobilemag.com/content/100/340/C4453/

          Comment


          • #6
            looks aight

            Comment


            • #7
              I'll stick with Nokia N91

              Comment


              • #8
                Originally posted by CHúSTúR
                As expected Apple has unveiled a gadget that combines its hugely popular iPod music player with a mobile phone.
                I DON'T HAVE THE MONEY FOR ALL OF THIS. I hate technology costing so much combined with being poor.

                Comment


                • #9
                  It's frustrating enough at the moment, that losing your phone entails losing your contacts and important memos.

                  ...in two years from now, losing your phone is going to entail losing your contacts, important memos, music collection, photo collection, and god knows what else.

                  I don't know if I can handle the responsibility of carrying around such a valuable device, day after day
                  OZ HIP HOP.COM
                  THE RAP CELLA

                  Comment


                  • #10
                    someone said this thing is gonna hold 25 songs. fuck that
                    BIG PROOF FOREVER

                    Comment


                    • #11
                      the new ipod is fucking bad ass.

                      Comment


                      • #12
                        Ipods suck.

                        Too much of a trend. There are WAY better players out there.

                        And having all that shit mixed, ur phone and ur music. Thats gonna be too hectic and annoying..

                        Besides having a couple different gadgets is cool
                        "You wanna be the one in control
                        You wanna be the one who's alive
                        You wanna be the one who gets old
                        It's not a matter of luck - it's just a matter of time

                        Comment


                        • #13
                          Originally posted by Rondell*Beene
                          It's frustrating enough at the moment, that losing your phone entails losing your contacts and important memos.

                          ...in two years from now, losing your phone is going to entail losing your contacts, important memos, music collection, photo collection, and god knows what else.

                          I don't know if I can handle the responsibility of carrying around such a valuable device, day after day
                          well said
                          R.I.P. PROOF

                          .. ..
                          .. ..
                          .. ..
                          .. ..
                          ..

                          Comment


                          • #14
                            That's hot...

                            Comment


                            • #15
                              i got that fone. its a e398 motorola and mine is black thats just a new version the only difference is that mine has 64mb and that has 512mb coz its newer, recommend it to anybody the speakers are crazy they even have bass. crazy fone, i love it.
                              Everybody sound same; commercialize the game, reminiscing when it wasnĺt all business.

                              If Hip Hop should die, we die together.

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