HIP HOP LIFESTYLE

Announcement

Collapse
No announcement yet.

Jan 29-Jay-Z Helping Coca-Cola Relaunch Cherry Coke Line

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • Jan 29-Jay-Z Helping Coca-Cola Relaunch Cherry Coke Line

    Jay-Z's push into the world of advertising and marketing continues, as the mogul's Rocawear company will help soft drink giant Coca-Cola relaunch its Cherry Coke line of soda.

    According to industry trade publication Brand Week, Jay-Z will help design the can and the television commercials, in addition to appearing at the relaunch of the Cherry Coke brand on Feb. 7 during New York's Fashion Week.

    Coca-Cola hopes the new union will be fruitful, as the Cherry Coke brand has relaunched three times since its debut in 1985, and has seen sales lag behind rivals' cherry cola products.

    Jay-Z's can will feature a cityscape design, and a full marketing blitz for Internet, radio, TV and print will start early next month. A Jay-Z song will be featured as the commercial's soundtrack.

    The rapper landed the deal with coke after an eight-minute video clip from Jay-Z's Radio City Music Hall started appearing on various Internet file trading sites.

    "It's his new opportunity to expand his standing in the business world," Jameel Spencer, CMO, Rocawear told Brand Week. "Besides just recording, he's making TV commercials and campaigns for brands . . .who is better than Coke? They're the biggest...His role is helping brands not get it wrong the way McDonald's did with African Americans rapping about French fries... There's a reassurance that they won't appear like an out-of-touch uncle trying to act cool."

    In related news, Jay-Z will appear in a new Superbowl XLI commercial with former Miami Dolphins coach Don Shula, promoting Bud Light.

    The rapper, born Shawn Carter, has been co-brand director for Budweiser Select since Oct. 2006.

    Jay-Z also recently announced a partnership with GM to produce "Jay-Z Blue," a custom color for the auto maker's Yukon Denali SUV.

    http://www.allhiphop.com/hiphopnews/?ID=6647
    Originally posted by CWCooper810
    I can be called a "stan" or what not, I even have a backwards E tattooed on my back.

  • #2
    Vanilla Coke > Cherry Coke
    BIG PROOF FOREVER

    Comment


    • #3
      Originally posted by dirtyproof View Post
      Vanilla Coke > Cherry Coke

      Comment


      • #4
        Cherry Coke is awesome.

        Don Shula and Jay-Z! Looking forward to the commercial now.

        Comment


        • #5
          "When he gets involved, he puts all of this entrepreneurial zeal into it. He takes ownership," said James. "He's not there for just the edgy, hip-hop flavor. 50 cent is available for that."
          rofl ..
          Originally posted by midwestwitch
          If I were to find out it was you would be responsible for a teenage boy losing every ounce of a social life, cell phone, gaming consoles etc until he graduated high school and left for college.

          Comment


          • #6
            manuel do you even have a job/go to school?

            Comment


            • #7
              Originally posted by dirtyproof View Post
              Vanilla Coke > Cherry Coke
              So true.
              download the newest Helmz mixtape...
              http://www.datpiff.com/Helmz_Benefit...l.m182731.html

              tweet @ewhitsHelmz

              Comment


              • #8
                Cherry Coke, Vanilla Coke > Coke, Pepsi
                Iím here, Iím present, Iím suffering





                @gracihas

                Comment


                • #9
                  so jay-z is back sellin coke huh lol couldnt resist....cherry coke always gave me a stomach ache lol

                  vanilla coke>cherry

                  Comment


                  • #10
                    Wild Cherry Pepsi is better

                    Comment


                    • #11
                      What the fuck happened to cheery coke and vanilla?
                      Originally posted by Danny
                      me and mano spent fuckin hours EVERY day for like a week gathering info about you from myspace/facebook etc., adding your friends to msn and shit
                      we put in work

                      Comment


                      • #12
                        thats still available, but its horrible ^

                        Comment


                        • #13
                          Cherry Coke > my life.
                          The Movement!

                          G-Peezy!!1!
                          www.gp.org

                          Comment


                          • #14
                            cherry coke is nasty
                            few of my favorite things

                            CentralDigit.com

                            BayOnTop.com

                            Comment


                            • #15
                              Cherry coke sucks


                              Vanilla Coke > Coke ......

                              I really want to go to that Coca Cola factory, back in high school my teacher told me theres a big fountain with coke coming out of it .. Is it true

                              Comment

                              Post ad widget 300x250

                              Collapse

                              LATEST POSTS

                              Collapse

                              Topics Statistics Last Post
                              Started by slenderketodiet, Today, 01:57 AM
                              0 responses
                              1 view
                              0 likes
                              Last Post slenderketodiet  
                              Started by slenderketodiet, Today, 01:56 AM
                              0 responses
                              1 view
                              0 likes
                              Last Post slenderketodiet  
                              Started by Deborahlanker, 11-28-2020, 12:27 PM
                              3 responses
                              14 views
                              0 likes
                              Last Post Ppanduss  
                              Started by jtygfende, Today, 12:53 AM
                              0 responses
                              1 view
                              0 likes
                              Last Post jtygfende  
                              Started by Borsyk, 02-25-2021, 02:01 AM
                              1 response
                              3 views
                              0 likes
                              Last Post Cedeber
                              by Cedeber
                               
                              Started by Friese, Yesterday, 08:53 AM
                              1 response
                              10 views
                              0 likes
                              Last Post WilliamVSexton  
                              Started by Nancystarkman, Yesterday, 04:26 AM
                              0 responses
                              6 views
                              0 likes
                              Last Post Nancystarkman  
                              Started by PhillipsDorothy, Yesterday, 01:35 AM
                              0 responses
                              1 view
                              0 likes
                              Last Post PhillipsDorothy  
                              Started by basketballeven, 02-25-2021, 06:02 AM
                              5 responses
                              10 views
                              0 likes
                              Last Post basketballeven  
                              Started by ketoslenderpils, Yesterday, 12:19 AM
                              0 responses
                              3 views
                              0 likes
                              Last Post ketoslenderpils  
                              Working...
                              X