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7/23/08 50 Cent Sues Taco Bell

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  • 7/23/08 50 Cent Sues Taco Bell

    NEW YORK -(Dow Jones)- Rapper Curtis Jackson, who performs under the stage name 50 Cent, sued Yum Brands Inc.'s (YUM) Taco Bell Corp. on Wednesday for allegedly using his name, persona and trademarks in a nationwide advertising campaign without his permission.

    The lawsuit, filed in U.S. District Court in Manhattan, alleges Taco Bell drafted a fake letter it purported asks Jackson to change his name to "79 Cent," "89 Cent" or "99 Cent" in order to publicize its "79-89-99 Cent Why Pay More Value Menu."

    The restaurant chain allegedly released the letter to the national press in June before sending it to Jackson, the complaint said. The letter reads "like a poorly written voice-over for one of Taco Bell's television commercials," the lawsuit said.

    "Thus, without authorization, Taco Bell traded on the name of the world's biggest hip-hop star to draw attention to its new hip-hop-based advertising campaign, and thereby generated massive publicity for its business," the lawsuit said.

    As part of the campaign, the chain's Web site included a "Rap Name Creator," which allowed users to see what their rap name would be, and offered a "Why Pay Mo' Rhyme Generator," which played hip-hop music and displayed a montage of hip- hop-themed scenes, according to the complaint.

    "Simply put, Taco Bell knew that it would likely have had to pay Jackson a multi-million-dollar fee to get his endorsement, even if he had agreed to do it - which is in doubt," the lawsuit said. "Rather than face rejection or pay fair value, Taco Bell chose to steal his endorsement and to enjoy all the publicity of being associated with a mega-star while bearing none of the costs."

    The complaint claims Jackson limits his endorsement "to products of the highest quality" and has demanded any endorsement deals permit him to "maintain strict control over the manner in which his name, likeness and trademarks are used."

    Jackson claims the letter damaged his reputation as a hip-hop performer "by associating him with the pedestrian rap lyrics and hip-hop-themed games" on Taco Bell's Web site. The lawsuit also said he has been criticized on blogs for " selling out" because consumers believe he has endorsed Taco Bell as a result of the letter.

    The lawsuit is seeking more than $1 million in damages.

    http://money.cnn.com/news/newsfeeds/...2_FORTUNE5.htm
    GO CUBS


    I make rappers cry, onions
    You can't walk in my shoes, bunions

  • #2
    lmao 50 is all about making money any way possible. He figures he could make more money suing them then endorsing them.

    Comment


    • #3
      trueeeeeeee

      taco bell > fitty fitty fitty
      "Step into my dojo, mofo..."

      Comment


      • #4
        Taco Bell = owned. 50 is your god....bow down!
        "Say you rollin on dubs, I'll roll over ya shit in a tank/
        I'm th greatest rapper since _____, fill in th blank/"

        Comment


        • #5
          Em must be mad
          rb forever

          Comment


          • #6
            em must be throwing a fit...he LOVES taco bell lol

            Comment


            • #7
              Originally posted by D124ever View Post
              Em must be mad
              haha when I first heard about this whole situation I was wondering what Eminem thought.

              Comment


              • #8
                50 Cent is the biggest sellout ever. His album flops so he sues Taco Bell.
                "There is no dark side of the moon really. Matter of fact it's all dark."

                Comment


                • #9
                  Hahhahaaa 50 is a fucking genius. You can hate the dude, but you gotta respect his hustle.

                  Comment


                  • #10
                    Mmmm I want a Cheesy Gordita Crunch now.

                    aka "Loyalty"

                    Comment


                    • #11
                      Originally posted by Loyalty View Post
                      Mmmm I want a Cheesy Gordita Crunch now.
                      Cheesy Gordita Crunch + Chicken Quesadilla + Nacho Supreme (no beans/sour cream) = multiple orgasms
                      Originally posted by SteWonYou
                      sometimes you have to do what you have to do, and that might involve sucking dick
                      Originally posted by Temerity
                      understood that you don't fuck with Swizz
                      Originally posted by Nianco
                      Swizz...*Sighs*..I really hate you so much. I just want you to know that.

                      Comment


                      • #12
                        I'd murder 10 fucking men for a fries supreme and some tacos RIGHT NOW.
                        DEATH to you playa hataz...DON'T let me find ya

                        If u gon hate me then ima hate you too

                        Money is power mutha fuckah

                        Comment


                        • #13
                          he should of went with it...it would of helped him reach his million album sales on his next release

                          Comment


                          • #14
                            The new Big Box Meal (Cheesy Queso Crunchwrap + Hard Taco + Burrito + Cinnamon Twists + Large Drink) for only $5 = nomnomnomnomnom


                            I don't see why people would hate on 50 and his people for filing this suit. Taco Bell drew free publicity to their company using 50's name without his consent...the whole reason rich entertainers pay for top lawyers is to take action when companies do things like this to help drive their business. It's nothing new.


                            Plus Taco Bell is part of a billion dollar corporation, they can afford it...
                            Last edited by Sleep; 07-23-2008, 07:01 PM.
                            Iím here, Iím present, Iím suffering





                            @gracihas

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                            • #15
                              Taco Bell induces diarrhea while 50's music is diarrhea...

                              Comment

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