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Aug/12/08--Chris Lighty Tells Obama Not To "Address" Rappers

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  • Aug/12/08--Chris Lighty Tells Obama Not To "Address" Rappers

    Like I said a couple of days ago, everyone has an opinion about this year's election. This time it's Chris Lighty. Apparently, 50 Cent's suit is an expert about politics because he's got a post on The Huffington Post.

    I mean, props to Lighty for having an opinion. But is this dude really qualified to give Obama advice? At one point in this long ass post Lighty even tells Obama not to address rappers:

    "Don't lower yourself to speak to rappers! Just because you are African-American, don't allow the press to make you step down from the plate of being one of the most powerful men in the world to address a comment from a rapper, no matter how great he or she is."

    Huh? WTF? I mean, I can sort of see where he is going, but come on, some of these rappers have a lot of potential influence. Of course, he prolly shouldn't address Lil Boosie or Soulja Boy, but what about Jay Z, Ice Cube or Ludacris. They got a whole lot of juice. I actually think Obama knows the importance of Hip-Hop and is actually playing his hand the right way when it comes to the culture.

    And I know that most MCs prolly never vote and don't really use their influence the right way, but what if they did? What if they all of a sudden got a little more political? You mean to tell me that Obama shouldn't address a dude just because he raps? Seems to me like Lighty is under valuing the power that the culture still has on young voters.
    http://www.sohh.com/2008/08/hh4prez-blog-ch.html

  • #2
    fuck chris lighty
    http://board.rapbasement.com/showpos...&postcount=289

    Comment


    • #3
      ENTIRE BLOG
      First off, for the HuffPost readers who don't know me; I'm the manager behind 50 Cent, LL Cool J, Puffy, Busta Rhymes and Missy Elliot. I help them put together their deals with major brands from Vitamin Water to Henkel, Procter & Gamble and many more. I've been privileged enough to see first hand how hip hop has crossed over into the mainstream and become a major voice of politics and culture in this country. I guess you could say that gives me a certain perspective on recent headlines concerning a particular rapper and a presidential hopeful.

      For those of you who do know me, it's been a long time since I hit the blog zone so I decided to come back with a bang. This time around, I'm tackling the big stuff: Barack Obama's campaign. I can't sit back and be silent on this subject anymore. As much as I personally support the Senator from Illinois, he needs to do a better job of handling his business in the hip hop community. Specifically, I'm talking about that new Ludacris song, "Politics as Usual," and the Obama campaign's reaction to it, which was way off base.

      Don't get me wrong. I'm hoping Obama will be the next president as much as anybody in our community. But Obama needs the youth of America just as much as we perceive we need Obama, if only to avoid a third Bush term via John McCain. (That dude isn't equipped to run a computer, let alone the country.) Obama and his people need to do a better job of understanding this market, where we are coming from, and what we expect from him.

      Now Obama camp, please listen carefully to my next few statements, because I'm offering you some free advice:

      We the people who are feeling the pinch need your help, but why are you lowering your stature to answer rap records?! Why take offense? No disrespect to Ludacris, but if he wanted to address you, he would have sent you a letter, email, phone call or smoke signal. Let Luda speak to his fans and galvanize them to join the cause in his OWN way. He's not a member of your campaign and he's not even trying to be. He is an artist. Period. Across social, political and philanthropic causes, today's global youth see themselves as possessing the potential to effect enormous change, and impact the world through pop culture. Nothing wrong with that! But it is what it is. Luda is no politician, and even his fans know better than to take him as seriously as you just did.

      Meanwhile, don't make the mistake of assuming you've got a lock on our market. Don't rest easy thinking these kids are going to be motivated enough to get out and rock the vote if you don't speak to them directly. The campaign for change has to spread the money around and make sure that message reaches all four corners.

      Yeah, it's great you bought airtime during the Olympics. But on 8/8/08 no one was watching, because the ad for Tomb of the Dragon Emperor, drowned you out. From a marketing perspective, that was money misspent. You need to cut through the noise and target your audience. Don't forget to get up and speak to hip hop. Spend your advertising dollars on BET and MTV's TRL and other urban media outlets that can spread your message to the youth. Continue to inspire change.

      But this is key: Don't lower yourself to speak to rappers! Just because you are African-American, don't allow the press to make you step down from the plate of being one of the most powerful men in the world to address a comment from a rapper, no matter how great he or she is. If the Dixie Chicks stand up and attack McCain, the press already knows it's almost worthless to ask him about it. He wouldn't have a clue who they are and, in the end, and he wouldn't care about what they said because he is applying for the job of the most powerful man in the world. He knows it's politics as usual.

      Comment


      • #4
        Senator Obama, this applies to you too. Don't let the press lower your stature because of your color. We know that we in the world of hip hop music can be a liability, but we still expect you to act accordingly when you are empowered. Make a change. Don't tell us how we should watch our lyrics every time the press tries to attack rap music. You already stated your position.

        Instead, address how we are going to get the troops out of Iraq, the gas prices down, and how people with sub prime mortgages can keep a roof over their heads. Don't waste time on lyrics from a rapper! There's plenty more where that came from. Artists in their enthusiasm for your campaign are gonna come up with more songs, and the lyrics might just be even more offensive to people than Luda's were. Ignore them! We already know you're cool; we understand that you have to play the rigid figure against our rhymes. So fly above it all. Keep your eyes on the prize and work steadfastly to beat McCain.

        This is probably one of the most important and active elections for people of color to date. So much is on the line it's almost insane we are allowing someone like McCain even a chance to be elected. In my business, we watch companies like Sony/BMG make great creative individuals like Clive Davis step down because of his age. But he is running a creative company, not the country! How is it that McCain is even capable of having the opportunity to be elected at 72? How can we allow this?

        Maybe America should take a page out of the corporate playbook and say there comes a point when age is a factor. When Steve Jobs is rumored to be sick, Apple's stock takes a hit because he is Apple. If we expect so much from our corporate leaders, if we hold them to such high standards, why would we let McCain up to bat? America is the home of the brave because we'd have to be brave, or crazy, if we are going to put our faith in a guy who can't turn on a computer and admits it.

        Senator Obama, don't slip up now. Be true to yourself and stick to the high road. Don't let our country's fate, and the future of kids black or white, who feel empowered for the first time in their lives, fall into the hands of a clueless old man. Forget about Luda and stay on the path to the White House. Don't allow this year's election to become politics as usual.

        Chris Lighty is the 36-year-old CEO of Violator Records/Management

        Comment


        • #5
          Originally posted by True Sinister View Post
          fuck chris lighty

          wtf does that have to do with the valid points he's making?...rappers are speaking out of turn and compromising Obama's chances of getting elected into office.

          Comment


          • #6
            Originally posted by Wes_Belvy View Post
            wtf does that have to do with the valid points he's making?...rappers are speaking out of turn and compromising Obama's chances of getting elected into office.
            He just said not to adress them as if he was above them and all of us.

            In our community we look for rappers to be a serious voice of the community and stuff....it's not the same as dixie chicks.

            That's like saying that they don't matter at all and neither do their fans.

            Obama already turned his back on his own church just to help his chances and now u want him to shit on rap too?
            http://board.rapbasement.com/showpos...&postcount=289

            Comment


            • #7
              Obama shouldn't pay any attention to these dumb ass rappers...and if these rappers really want Obama to win they should just shut the fuck up...if you're smart enough to at least know that conservatives will use whatever story they can, just shut the hell up...contribute money or sign people up to vote, but don't play into those Fox mind games...

              Comment


              • #8
                Originally posted by True Sinister View Post
                He just said not to adress them as if he was above them and all of us.
                In our community we look for rappers to be a serious voice of the community and stuff....it's not the same as dixie chicks.
                That's like saying that they don't matter at all and neither do their fans.
                Obama already turned his back on his own church just to help his chances and now u want him to shit on rap too?
                false..jeremiah wright had him bacced into a corner to the point where obama had no choice but to leave that church..jeremiah wright's a coon,he should've taken farrakhan's lead and stayed quiet..as far as rap is concerned, mainstream america[particularly those who are already uneasy with the idea of an african-american being their next president] isn't going to be able to relate to hiphop culture the same me or you would..luda's recent "obama joint" is proof of that.

                Comment


                • #9
                  ^
                  wes did u ever stop to think about the fact that obama constantly talks about "change"

                  doesen't that scare you at all?

                  I have a feeling that this guy is a lot more of a socialist than anyone thinks he is right now.
                  He is trying to appear very conservative but.....how can you be sure you can trust him?
                  http://board.rapbasement.com/showpos...&postcount=289

                  Comment


                  • #10
                    ^Good, I would gladly welcome a socialist President
                    "If hip hop is dead then where the autopsy at?"

                    Comment


                    • #11
                      chris lighty is that nukka, dude is the heart of Queens
                      I ain't a desperado I'm desperate to hit the lotto and meet a model who can put a smile on my face like Mcdonalds

                      Comment


                      • #12
                        I agree. If I was Obama I'd let whatever rappers do their thing and speak on the election in whatever way they want. Obviously there are some against him but seemingly plenty more in his favour. Without speaking on these these rappers could swing votes his way. Speaking on them only allows for extra criticism from his opponents.
                        "This here's my space, my space, my space, myspace"

                        "I can't believe you people,
                        Y'all actually like him?
                        The nigga so wack
                        He makes Master P sound like Rakim."
                        Proof

                        Comment


                        • #13
                          Obama > Lightning > Lighty

                          Comment


                          • #14
                            most 50 cent fans can't even vote yet.... Im with chris lighty on this, its just because politics should not have anything to do with politics..... this isnt ancient greece

                            Comment


                            • #15
                              I agree with most of what Lighty said. If I were Obama and they asked me about a ludacris song, I'd say I'm sorry I haven't heard the song, I wish him success, and do you have any political questions to ask me. I don't see why discussing rap is relevant to his political campaign. I agree, it's a way to trivialize his position......

                              Peace
                              Would you let the system sit (shit) down on your head again? NO, DREAD, NO.
                              Would you let the system
                              make you kill your brother man? NO, DREAD, NO
                              .

                              Comment

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