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  • This shits pretty hot

    Yes.net

    You just heard the coolest song on the radio and you want to find out who sings it so you can run out and buy (or perhaps shame on you! burn) the CD. You sit in your car or wait by your stereo until the song is over to hear the DJ announce the artist's name.

    Another song comes on, so you sit through that one too. Then, a few commercials come on, and then back to the music but no announcement. Now what?

    Thanks to a decade-long trend at many mainstream radio stations toward less "back announcing" what it's called when a DJ tells you what you just heard finding out what you've been listening to is frustrating at best, if not downright impossible. However, now you can click over to www.yes.net on your Web-enabled phone, PDA or home computer, and chances are you'll be able to locate the station you were listening to and find out every song it has played for the past 24 hours.

    YES Networks began offering its song identification service last year for more than 1,000 stations, with plans to expand to more than 2,500 stations by the end of this year. "The reason this company exists is because when I turned 14, I stopped being able to sing a song to someone in a record store and have them identify it," joked YES Networks CEO Daniel Goldscheider. "It was born out of necessity. We know that people want songs to be back announced, and this is the first opportunity to tap into that desire. There are many songs I would love to have and I would buy them if the possibility was there at the touch of a button."

    At the site, listeners choose their city, find their station and can then scroll through an index of minute-by-minute playlists until finding the song they're after.

    The Philadelphia-based company has also set up deals with Amazon.com and eBay to provide links for visitors to purchase CDs, concert tickets or other artist-related merchandise after they've identified a song.

    Soon, Goldscheider said, in addition to being able to buy the music, you'll even be able to identify the ads in between songs and link to those company's sites as well. YES currently covers most radio formats, from urban to country, rock and top 40, and has deals with AT&T Wireless, Sprint, Nextel and Boost to offer access to their site.

    Goldscheider said the company is able to identify what is playing thanks to a database of "several million" songs (he wouldn't get more specific, citing competitive reasons) and software that is able to recognize a song's digital "footprint."

    "Back announcing has been a lingering issue for radio and listeners for a long time," said Kevin McCabe, senior vice president at radio industry trade magazine Radio & Records. "It's a double-edge sword: There's only so much you can cram into every hour between personalities, contests, commercials and back announcing and still keep the flow going and keep it exciting. Radio wants to expose you to new music and programmers will tell you that back announcing is unnecessary, but listeners will say it's the most important thing."

    A December 2002 study by Denver-based Paragon Media Strategies confirmed what McCabe said many recent studies have shown: most listeners want DJs to announce artist and title information. In the Paragon survey, more than 80 percent of respondents listed back announcing as "important." McCabe estimated that songs are back announced as little as 50 percent of the time on most commercial radio stations.

    "Nothing annoys somebody more than discovering a new song while driving down the street and wondering who it was and then having some quick transition and not being told who it was," McCabe said. "This is a win-win, because the labels are benefiting from the consumer finding out who the artist is in order to purchase the CD and consumers know what they want."

    The ultimate goal, Goldscheider said, is for YES to act more like a generic 411 information service than a branded Web site destination. Using a number such as YES937, Goldscheider foresees a day (soon, he hopes) when someone watching "Friends" might be able to dial up YES to find out what kind of pants Phoebe is wearing and order them from that company's Web site.

    "It could be anything from the song you hear to finding out what hotel James Bond is staying in when you watch a movie," Goldscheider said. Within the year, YES hopes to add college, classical and public radio stations as well as television stations to its services.

    -Mtv.com
    The award comes from man, but the reward comes from God.
    -- Denzel Washington

  • #2
    cool
    Go to sleep bitch...

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