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Shady marketing by beer companies

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  • Shady marketing by beer companies

    Not sure if anyone else is interested but it seems that when Australians think of Eminem and D12 we're also meant to think of beer.

    West End are using the beats to 'Fight Music' in their TV adverts, one of which shows a guy getting out of bed in response to hearing his car alarm going off but he doesn't care about his car being stolen and is relieved to see his beer is safe in the refrigerator. The second ad shows three guys staring at an open refrigerator full of beer. One of their wives walks in and shuts the fridge door only to be told that “Hey, we were watching that!?. She re-opens the door, gives them an appropriately strange look and leaves the room. I guess that disturbing the beer is grounds for a fight!

    Hahn Premium Light is using the 'Criminal' beats in their ad campaign which has the slogan of “Hahn Premium Light, some drink it because they’re responsible, others just love the taste" and shows guys being generally irresponsible. One ad shows a guy jumping from a balcony onto a beanbag on the pool deck below, bouncing his girlfriend who was sitting on the beanbag into the pool. He responds to her glares with a “What?!?!?. I guess it's obvious why that track might be appropriate for such a campaign.

    Okay, that’s all I wanted to say for now. Bye

  • #2
    lets wait and see if eminem is suing them.
    Bless it
    -----------------------------------------------------------------------------------------------
    Respect isnt something that is given, you have to earn it.

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    • #3
      wtf?
      Cain is for Charlie, and Delta is for Cain

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      • #4
        yeh i've seen the pool one.. should watch more tv . . . thanx

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        • #5
          thx 4 the info... interesting
          Never pass up an opportunity to keep your mouth shut.

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          • #6
            didn't em said on the sslp that he wanted 2 buy a "damn brewery" if he "had a million bucks"...well he's got them bucks but no brewery yet, but beer spots with his songs in 'em. "SHADYbeer Ltd." should b his next project
            complete Eminem Discography

            Eminem's gotta cuss in his raps to sell records, well me too, so fuck Will Smith. - Jimmy Pop, BHG

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            • #7
              wow

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              • #8
                Damn... I thought Em had a bit more integrity than that. And it's not like he needs the cash.

                Well, at least it's not as bad as LL Cool J in that Dr Pepper ad, or Ludacris signing on to sell Pepsi (and then being fired).

                Actually... does Eminem even own those beats, or is it Interscope? Would he even have to give his permission for those beats to be used in commercials?

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                • #9
                  Well I know that when he recorded those two tracks, he did not own his own publishing, so that might mean that he doesn't actually own them.

                  SiNISTER
                  Producer/Instrumental Artist
                  ASPHYXIA - FULL LENGTH ALBUM - Ft. RICH QUIK, DZK, GRIME, WHITEOUT, PHATHOM, 5:AM, J.DERTY

                  http://www.myspace.com/sinisterbeats

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